LEGO CREATES MOVIES, TELEVISION SHOW, MERCHANDISED, RETAIL STORES, BOOKS & MAGAZINES ETC.

Retail stores

A Lego store in Canada

Lego operates 90 retail stores (68 in the United States, 13 in the United Kingdom, 9 in Germany, 6 in Canada, 2 in France, 1 in Austria, 1 in Belgium, and 1 in Denmark.). There are also ones at the Downtown Disney shopping complexes at Disneyland and  

Walt Disney World Resorts as well as in Mall of America in Bloomington, Minnesota. On 24 November 2010, a Lego retail store was opened in Lima, Peru, at Jockey Plaza Shopping Center. The opening of each store is celebrated with weekend-long event in which a Master Model Builder creates, with the help of volunteers—most of whom are children—a larger-than-life Lego statue, which is then displayed at the new store for several weeks. In September 2014, Lego retail store opened in Zagreb, Croatia, being first of its kind in Southeastern Europe.

Children's clothes

Since 1993 LEGOwear Clothes have been produced and marketed by a Danish company called Kabooki under license from Lego Group. The clothes are for boys and girls from 0–12 years old and the partnership also ties in with other Lego products such as 'Ninjago', 'Hero Factory' and the new 'Friends' theme for girls.

Board games

Main article: Lego board games

Lego Games launched in 2009–2010, and is a series of Lego-themed board games designed by Cephas Howard and 

Reiner Knizia in which the players usually build the playing 

board out of Lego bricks and then play with Lego-style players. Examples of the games include "Minotaurus", in which players roll dice to move characters within a brick-build labyrinth, "Creationary", in which players must build something which appears on a card, or "Ramses Pyramid", in which players collect gems and climb up a customizable pyramid. Like many board games, the games use dice. However, in Lego Games, the dice are Lego, with Lego squares with symbols on Lego studs on the dice. The games vary from simple to complex, some are similar to "traditional" board games, while others are completely different.

Films and television

Main articles: List of Lego films and The Lego Movie

For a time, Lego turned down approaches from Hollywood to make a feature-length film based on the toy. However, a number of straight-to-DVD computer animated Bionicle and Hero Factory movies were produced, and Lego: The Adventures of Clutch Powers was released on DVD in February 2010, a computer-animated film made by Tinseltown Toons.

In June 2013, it was reported that Warner Bros. was developing a feature film adaptation of Lego Ninjago. Brothers Dan Hageman and Kevin Hageman were attached to write the adaptation, while Dan Lin and Roy Lee, along with Phil Lord and Chris Miller, were announced as producers.A computer-generated animated series based on Lego Ninjago: Masters of Spinjitzu began in 2011, and another based around Legends of Chima began in 2013. A television series of Lego City has also been announced.

The Lego Movie, a feature film based on Lego toys, was released by Warner Bros. in February 2014. It featured Chris Pratt in the lead role, with substantial supporting characters voiced by Will Arnett, Morgan Freeman, Liam Neeson, Alison Brie, Will Ferrell and 

Nick Offerman. A contest was held for contestants to submit designs for vehicles to be used in the film.

Tom Dyckhoff presented a special Culture Show on BBC2 in the UK about the history of Lego.

Books and magazines

Lego has an ongoing deal with publisher Dorling Kindersley (DK), who are producing a series of illustrated hardback books looking at different aspects of the construction toy. The first was "The Ultimate Lego Book", published in 1999. More recently, in 2009, the same publisher produced The LEGO Book, which was sold within a slipcase along with Standing Small: A celebration of 30 years of the LEGO minifigure, a smaller book focused on the minifigure; in 2012 a revised edition was published. Also in 2009, DK also published books on Lego Star Wars (Lego Star Wars: The Visual Dictionary) and a range of Lego-based sticker books.

Although no longer being published in the United States by Scholastic, books covering events in the BIONICLE storyline are written by Greg Farshtey. They are still being published in Europe by AMEET. BIONICLE comics, also written by Farshtey, are compiled into graphic novels and were released by Papercutz. This series ended in 2009, after nine years.

There is also the Lego Club and Brickmaster magazine, the latter discontinued in 2011.