The Lego Group began in the workshop of Ole Kirk Christiansen (born 7 April 1891), a carpenter from Billund, Denmark, who began making wooden toys in 1932. In 1934, his company came to be called "Lego", from the Danish phrase leg godt, which means "play well". It expanded to producing plastic toys in 1947.In 1949 Lego began producing, among other new products, an early
version of the now famous interlocking bricks, calling them "Automatic
Binding Bricks". These bricks were based in part on the Kiddicraft Self-Locking Bricks, which were patented in the United Kingdom in 1939
and then there released in 1947. Lego modified the design of the
Kiddicraft brick after examining a sample given to it by the British
supplier of an injection-molding machine that the company had purchased.The bricks, originally manufactured from cellulose acetate,
were a development of traditional stackable wooden blocks that locked
together by several round studs on top and a hollow rectangular bottom.
The blocks snapped together, but not so tightly that they required
extraordinary effort to be separated.
The Lego Group's motto is det bedste er ikke for godt which means roughly "only the best is the best" (more literally "the best is never too good"). This motto was created by Ole Kirk to encourage his employees never to skimp on quality, a value he believed in strongly.
The motto is still used within the company today. By 1951 plastic toys
accounted for half of the Lego Company’s output, although Danish trade
magazine Legetøjs-Tidende ("Toy-Times"), visiting the Lego
factory in Billund in the early 1950s, felt that plastic would never be
able to replace traditional wooden toys. Although a common sentiment,
Lego toys seem to have become a significant exception to the dislike of
plastic in children's toys, due in part to the high standards set by Ole
Kirk.
By 1954, Christiansen's son, Godtfred,
had become the junior managing director of the Lego Group. It was his
conversation with an overseas buyer that led to the idea of a toy
system. Godtfred saw the immense potential in Lego bricks to become a
system for creative play, but the bricks still had some problems from a
technical standpoint: their locking ability was limited and they were
not versatile. In 1958, the modern brick design was developed, and it
took another five years to find the right material for it, ABS (acrylonitrile butadiene styrene) polymer. The modern Lego brick was patented on 28 January 1958.
The Lego Group's Duplo
product line, introduced in 1969, is a range of simple blocks which
measure twice the width, height and depth of standard Lego blocks, and
are aimed at younger children.
In 1978, Lego produced the first minifigures, which have since become
a staple in most sets. New elements are often released along with new
sets. There are also Lego sets designed to appeal to young girls such as
the Belville and Clikits lines which consist of small interlocking
parts that are meant to encourage creativity and arts and crafts, much
like regular Lego bricks. Belville and Clikit pieces can interlock with
regular Lego bricks as decorative elements.
Lego Fabuland ran from 1979 to 1989. The more advanced Lego Technic
was launched in 1977. Lego Primo is a line of blocks by the Lego Group
for young children that ran between 2004 and 2006. In 1995 Lego Baby was launched for babies.
In May 2011, Space Shuttle Endeavour mission STS-134 brought 13 Lego kits to the International Space Station,
where astronauts will build models and see how they react in
microgravity, as part of the Lego Bricks in Space program. The results
will be shared with schools as part of an educational project.
In May 2013, the largest model ever created was displayed in New York, made of over 5 million bricks; a 1:1 scale model of an X-Wing. Other records are a 112-foot tower and a 4 km railway
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